Privacy Policy.
At The Trend Reporter, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and store your data in accordance with the UK General Data Protection Regulation (UK GDPR).
1. Who We Are
The Trend Reporter
Email: hello@thetrendreporter.co.uk
Website: https://www.thetrendreporter.co.uk
We are the data controller responsible for your personal data.
2. What Data We Collect
We may collect and process the following information:
• Identity Data: Name or username (if you contact us)
• Contact Data: Email address
• Technical Data: IP address, browser type, device info, time zone
• Usage Data: How you interact with our website
• Marketing Preferences: Your choices about receiving emails
3. How We Collect Your Data
We collect personal data in the following ways:
• When you contact us by email
• When you subscribe to our newsletter
• When you browse our website (via cookies and analytics)
4. How We Use Your Data
We use your data:
• To respond to your enquiries
• To send newsletters or updates (only if you’ve opted in)
• To improve our content and user experience
• To comply with legal obligations
We do not sell or rent your data.
5. Legal Basis for Processing
We process your personal data under the following lawful bases:
• Consent: When you sign up to receive emails or updates
• Legitimate Interests: To improve and secure the website
• Legal Obligation: Where required by law
6. Unsubscribing from our communications
You may opt out of receiving communication from us at any time by clicking ‘unsubscribe’ on a newsletter communication.
7. Sharing Your Data
We may share your data with trusted service providers such as:
• Email platforms (e.g. Mailchimp or similar)
• Analytics providers (e.g. Google Analytics)
• Hosting providers
These providers are GDPR-compliant and only process your data on our behalf.
8. Data Security
We take appropriate security measures to protect your personal data against loss, misuse, or unauthorised access.
9. Data Retention
We retain personal data only for as long as necessary:
• For email subscriptions: Until you unsubscribe
• For enquiries: Up to 12 months after resolution
• For analytics: As per provider settings (e.g. 14 months in Google Analytics)
10. Your Rights
You have the right to:
• Access the data we hold about you
• Request correction or deletion
• Object to or restrict processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (https://ico.org.uk)
To exercise any of these rights, please email us at hello@thetrendreporter.co.uk.
11. Cookies
We use cookies to enhance your experience and analyse website usage. You can manage your cookie preferences in your browser or view our full Cookies Policy.
12. Changes to This Policy
We may update this Privacy Policy occasionally. Changes will be published on this page with the revised date.
13. Contact Us
If you have questions about this policy or how we handle your data, please contact:
The Trend Reporter
Email: hello@thetrendreporter.co.uk
Last updated: 11/07/25